The Partner Velocity Program (PVP) helps partners generate demand for Microsoft solutions aligned to scalable project and managed services opportunities. Confidently, profitably, and at scale.


PVP helps MSP partners generate Microsoft solution demand, aligned to repeatable project and managed services opportunities.
It combines:
Solution-led Microsoft demand generation
Specialist delivery under your brand
Repeatable fixed-scope engagements
Managed services growth opportunities
1. Choose a solution campaign
Select a defined Microsoft solution aligned to customer demand and recurring revenue opportunity
2. Launch branded GTM assets
Deploy a ready-to-run campaign including landing pages, LinkedIn ads, EDMs, and customer-ready collateral
3. Generate & qualify opportunities
Create structured Microsoft pipeline activity through coordinated campaigns, follow-up engagement, and presales
4. Deliver under your brand
Execute fixed-scope Microsoft solution engagements under your brand with specialist implementation and operational support
Each solution includes a complete campaign aligned to scalable Microsoft revenue opportunities.
Branded & hosted landing page
What it does
Captures inbound interest around a defined Microsoft solution
Gives prospects a clear next step and aligns marketing with delivery
Delivered assets
Hosted page, partner branding, lead capture forms, dashboard
Branded & hosting landing page
LinkedIn advertising campaign
What it does
Generates qualified leads through targeted sponsored content
Builds awareness and captures intent from decision-makers
Delivered assets
4-week ad sequence including carousel and video post formats
LinkedIn advertising campaign
Structured EDM sequence
What it does
Nurtures prospects from initial interest to sales conversation
Maintains engagement and increases conversion from campaign traffic
Delivered assets
HTML templates for copy/paste, PSD design files, and editable copy
Structured EDM sequence
Customer-ready brochures
What it does
Explains the solution clearly in a format sales teams can share
Strengthens credibility and supports confident presales discussion
Delivered assets
Branded PDF, solution overview, engagement scope summary
Customer-ready brochure
Branded & hosted landing page

What it does
Delivered assets
LinkedIn advertising campaign

What it does
Delivered assets
Structured EDM Sequence

What it does
Delivered assets
Customer-Ready Brochures

What it does
Delivered assets
Demand for cloud, governance, analytics, and AI solutions already exists across most MSP customers.
PVP turns that demand into structured Microsoft opportunities partners can launch and scale immediately.
Structured engagements includes:
Azure RapidStart
AI RapidStart
Copilot Documentation Automation
Fabric RapidStart
SharePoint Security Audit
Copilot Agent MVP
Purview RapidStart
Delivered under your brand without expanding internal specialist capability
Your PVP membership includes event programs designed to convert campaign activity into qualified Microsoft opportunities.
Through-partner only
No channel conflict
Fixed-scope MS engagements
Built for recurring revenue growth
The result is predictable delivery, commercial clarity, and stronger partner control.